These days, more people have the chance to become entrepreneurs with the advent of the software as a service business model. However, while starting a SaaS company can be rewarding and lucrative, as with any venture, there are potential mistakes you'd be wise to avoid. These are top on the list for SaaS startups:
Your software can never have too many features, right? Oh, how very wrong. It is easy to get recommendations from customers on what you should add, and these individual features could take very little time to develop. However, if you implement every recommendation, your software can become so bogged down with different elements that it becomes hard to use. Know what your software's primary purpose is, and be conservative with your features.
Try to Solve Every Problem With One Program
You can't foster world peace and solve world hunger with one program, so don't even try. Know a specific need your software should address and just focus on that. If you realize that you could potentially address another problem, don't try to cram it into your current software. If anything, consider its viability as a separate piece of software.
Forgetting the Customers You Want
When catering to customers, it can be easy to get away from the customer base that you want to work with. If you want to work with small businesses, but find yourself drifting into the accounting sector, make sure to get back to your target audience and orient your product back towards them. Yes, you want to make money, so you want to leave your software open to a wide variety of people, but catering more towards different sectors can lead to that dangerous creep mentioned above and could alienate you from the people you wanted to create software for in the first place.
If you want to learn more about mistakes to avoid and growing your SaaS business, contact us today.